2016 won’t be like 2016

Late last year we secured the building rights next door for our brewery expansion and that got us excited. So excited in fact we ran our first Super Bowl spot to announce it.

It ran during halftime just like that famous Macintosh 1984 commercial. It was just like that. Except, well, ours didn't run on TV, it ran on the internet. On our website. If you hit play. So if you hit play during halftime of the Super Bowl you saw it in all its majesty.

Let those big guys waste their money on hokey horse spots - we’ve got a brewery to build.